The puzzle is easy to solve when you have all the pieces and the proper techniques. Listen now on how to solve Platform Encryption for the initial implementation and ongoing compliance. What are the compliance benefits of Platform Encryption? Listen Now!
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Entries by revtech
Data Inventory is the first step to implement proper Data Governance for Salesforce. In part two of our podcast series with guest experts Jeff DiMuro, Chief Security & Compliance Architect at Salesforce and Marla Hay, Director of Product, Privacy & Data Governance we will explain step-by-step, how to conduct data inventory using best practices, standards […]
Do you know what data you’re storing in Salesforce? Data Classification is the first step to ensuring Salesforce is aligned to your company’s Security Posture. Learn how to categorize and classify your Salesforce Data. Discover how to implement “principle of least privileged” best practices. RevCult and Jeff DiMuro Chief Security & Compliance Architect at Salesforce […]
Roman Seleznev aka Track2 is known as one of the most prolific cyber-criminals for his role in a $50 million cyberfraud ring involving online identity and credit card theft. Guest expert Mike Smith, Security Architect at Salesforce, tells this shocking story of Seleznev to illustrate key considerations businesses must take to protect their customer data […]
I’ve spent the past couple of decades in the field of sales. I’ve been around long enough to have learned a few things and I’ve come to understand that experience can be both a blessing and a curse. The blessing comes from the experiential knowledge that is gained from each sales engagement. The curse comes […]
Recently, my colleague Andreas Schenck wrote about the importance of having a Go-To-Market (GtM) plan. It should come as no surprise that I couldn’t agree more! In his blog post, Andreas provided several tools that are helpful to establish the direction and strategies for your company. I’m going to elaborate on these strategies and provide […]
When sales are not where they should be, one common “solution” to dealing with lackluster or unprofitable growth is to replace members of the marketing and/or sales team. This often does not have the desired effect since the root cause for lower than possible revenue growth frequently lies in the company’s strategic approach. As […]
As consumers, we are bombarded with marketing messages for products and services that either appeal to us or are completely irrelevant. As a marketer, the challenge of getting in front of your prospective and existing buyers is becoming more and more difficult every day. Thus, understanding your buyers is critical in creating, executing and measuring […]
My first car was a 1967 VW Squareback – a classic. I bought it used and it was more than 10 years old when I purchased it. It was a simple car with a basic engine that ran great (as long as I kept oil in it). Outside of the routine maintenance, I only fixed […]
Just before last month’s Dreamforce event, Salesforce announced the App Cloud, a tool helping companies quickly build business applications. The App Cloud is a set of tools that will align the CTO and COO to support Line-of-Business (LOB) functions. Why? Because quite often, an enterprise IT shop has a huge backlog of requests, and the COO wish […]