How often do you find yourself staring at a report or dashboard and asking yourself, “What am I supposed to do with this?! Is this what a ‘TPS Report’ from Office Space looked like? Are these complex numbers even useful? If so, what business decisions can I make with this information?” These are all good questions. Making business decisions based on reports that include useful metrics can result in unbelievable revenue growth for your company. However, utilizing reports that feature useless metrics can stunt your company’s revenue growth and result in roadblocks.
It can be difficult to discern whether the data you’re tracking is useful or useless. If you’re looking at your metrics and wondering how you can leverage the information to make good business decisions, you’re on the right track. But how do you know if you’re tracking the right metrics? In short, your reports should be providing you with actionable data that will assist you in making better-informed decisions. On the other hand, if your reports include metrics that do not benefit your lead generation strategy at all, you’re likely tracking useless data.
To help you gain a better understanding of which metrics will help maximize your revenue growth, we have compiled a list of the 4 most important marketing metrics that you should start tracking today. These metrics will aid you in making informed, smart decisions as a business leader managing your revenue engine.
Source: Blog Feed