An underperforming demand creation or lead generation engine can put the breaks on the entire revenue generation process. Many companies have struggled with marketing’s evolution from corporate branding to top-of-the-funnel revenue marketing and not realized their growth potential as a result. As such, they continue to sink dollars into marketing programs and campaigns without achieving the demand and lead creation outcomes required to build a strong sales pipeline. VP Marketing or CMO leadership plays a big role in aligning the strategy to the outcome, revenue marketing. Is your approach aligned?
RevCult delivers transitional revenue marketing leadership to improve performance,
create more leads, and build sustainable marketing operations to achieve profitable growth.